Behind the logo. Beyond the logo.
The story in a form
From brand strategy to brand identity
In the model adopted by the Simpliza team, at the base of a branding project there are three components: The context analysis, the analysis of the current business and the brand strategy.
Based on the context, the mission, the corporate departments, the perceptual response and the competitors, we will be able to start building an effective brand identity that will last over time.
We attach great importance to the analysis phase, which allows us to ensure optimal positioning. This will be the preliminary plan for the brand identity work.
From naming to logo, to the graphics system.
Our creative team will translate data, tables, patterns in shapes, colors, words, emotions.
Our goal is to be able to communicate through physical characteristics of the brand the personality of the company, the culture associated with it, the history, the leadership.