While Google regularly releases new updates to its search algorithm, SEO becomes ever more complex and the risk of incurring penalties is getting higher. In this article we will see how to structure a simple content marketing strategy to improve the ranking on Google and generate leads in the post Penguin and PBN de-indexing era.
What is the relationship between social engagement and organic search?
The number of “likes” on Facebook, followers on Twitter or Instagram and the Linkedin shares have definitely an impact on the ranking of websites, but not as we might guess.
Don’t call it SEO.At least, NOT in the sense of a decade ago.
A provocation? Sure. But let’s start from the beginning.
China is a growing market that now has more than 564 million users. We note how it is making its way, both in the B2C field and particularly in the B2B field, a trend of interest towards the Chinese market.
In this article we will focus solely on the second point, and we will generally refer to the Baidu search engine, which dominates the Chinese scene with over 70% of market share, followed by Qihoo 360, (13%, up) and Sogou + soso (8.2%). Google is no longer present, since in 2010 he abandoned the Asian market.
Even though SEO is a synergy of different practices, not all are equally important to achieve a good ranking. Since it takes time and continuous testing, it is important to prioritize the efforts on the factors that offer greater benefits.
In this list we tried to provide an analytical overview of all optimization factors on various search engines, with a focus on Google and Bing.
Which kind of Content Marketing fits best your needs?
SEO vs SEM: What is the most suitable action for a web marketing campaign?
In the infographic we try to provide data that will help users to increase their awareness about the topic.
Advertising campaign developed in 2015 on the occasion of the restyling of Simpliza’s website
Smart Kitchen, the smart app for the kitchen of the future